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NHN Cloud make IT 2023 Conference Branding

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Project Overview
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'NHN Cloud make IT' stands as Korea's premier technology strategy conference, showcasing instances where NHN Cloud's technology and services are applied in business, while sharing the latest trends in cloud computing. Following its inaugural event last year, the conference, now in its second edition, delved into diverse technological topics including public cloud, AI, deep learning, and zero trust, aligning with the theme of 'Empower Your Business.' The NHN BX team led all facets of design for 'NHN Cloud make IT 2023,' from shaping its identity with logo types, colors, and fonts to key visual development, conference space design, and various applications.

'NHN Cloud make IT(메이크잇)'은 NHN Cloud의 기술과 서비스를 비즈니스에 활용한 사례를 소개하고, 최신 클라우드 트렌드를 공유하는 국내 대표 기술 전략 컨퍼런스입니다. 작년에 이어 2회를 맞이한 이번 컨퍼런스는 'Empower Your Business(당신의 비즈니스에 힘이 되다)'라는 슬로건을 바탕으로 공공 클라우드, AI 및 딥러닝, 제로트러스트 등 다양한 주제에 대한 기술을 공유했습니다. NHN BX팀은 'NHN Cloud make IT 2023'을 상징하는 로고 타입과 컬러, 폰트 등 컨퍼런스의 아이덴티티 수립부터 키비주얼 개발, 컨퍼런스 공간 디자인, 다양한 유형의 어플리케이션까지 모든 디자인 작업을 진행했습니다.
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Logo System


'NHN Cloud make IT' is a B2B conference specifically tailored for stakeholders closely involved in NHN Cloud's technology and services. The logo system aims to project a dignified and serene image for key stakeholders. The fonts of the logo were designed with the clean and highly legible sans-serif Axiforma and Nexa. The font emphasizes the dual meanings of 'make it' and 'make IT (Information Technology),' underlining its status as a specialized IT technology conference.

'NHN Cloud make IT'은 NHN Cloud의 기술과 서비스에 대한 관여도가 높은 관계사의 담당자를 대상으로 진행하는 B2B 컨퍼런스입니다. 로고 시스템은 주요 타겟인 관계사 담당자들에게 진중하고 차분한 이미지를 형성하는 것을 목표로 개발했습니다. 로고의 서체는 깔끔하고, 가독성이 높은 산세리프 Axiforma와 Nexa를 활용해 제작했습니다. 주요 키워드인 'IT’를 대문자로 표기함으로서 'make it'과 'make IT(Information Technology)'의 중의적인 의미를 담았고, 이를 통해 IT 기술 전문 컨퍼런스임을 강조했습니다.
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conference Conference design visual identity Event Design brand identity graphic design branding Brand Design graphicdesign motion graphics
conference Conference design visual identity Event Design brand identity graphic design branding Brand Design graphicdesign motion graphics
conference Conference design visual identity Event Design brand identity graphic design branding Brand Design graphicdesign motion graphics
conference Conference design visual identity Event Design brand identity graphic design branding Brand Design graphicdesign motion graphics
conference Conference design visual identity Event Design brand identity graphic design branding Brand Design graphicdesign motion graphics


Key Visual System Layout Guide


Layout guide was established for online and offline conference materials to ensure a cohesive visual across various media. Online media incorporated motion effects to highlight NHN Cloud's technology. Offline materials, on the other hand, primarily in print, conveyed a refined image using flat and concise designs featuring two circular shapes.

컨퍼런스의 키비주얼을 제작하고, 이를 다양한 온/오프라인 매체에 일관되게 적용하기 위해 레이아웃 가이드를 구축했습니다. 온라인의 경우, 컨퍼런스에서 공유하는 NHN Cloud의 기술을 강조하기 위해 모션 효과를 추가했습니다. 반면에 오프라인은 주로 인쇄물로 표현되기 때문에 플랫하고 간결한 2가지 원형을 활용한 디자인으로 정제된 이미지를 전했습니다.​​​​​​​

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conference Conference design visual identity Event Design brand identity graphic design branding Brand Design graphicdesign motion graphics
conference Conference design visual identity Event Design brand identity graphic design branding Brand Design graphicdesign motion graphics
conference Conference design visual identity Event Design brand identity graphic design branding Brand Design graphicdesign motion graphics
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conference Conference design visual identity Event Design brand identity graphic design branding Brand Design graphicdesign motion graphics


Conference Goods​​​​​​​


Conference goods are comprised of practical items like stickers and reusable bags designed for everyday use. Stickers, when affixed to work items such as laptops, tablets and notebook, serve as constant reminders of the conference. The conference key visual and planetary images utilize geometric techniques, employing holographic material to vividly express the space-like concept. The reusable bag which utilized lightweight fabric for enhanced convenience succinctly displays the conference title.

컨퍼런스 굿즈는 우리 일상에서 실용적으로 사용하는 스티커와 리유저블백으로 구성했습니다. 스티커는 노트북, 태블릿, 노트 등 다양한 업무 용품에 부착해 컨퍼런스를 자주 연상할 수 있도록 돕는 역할을 합니다. 컨퍼런스 키비주얼과 여러 행성의 모습을 지오메트릭스 기법으로 디자인하고, 홀로그램 소재를 활용해서 Space 컨셉을 적극적으로 표현했습니다. 리유저블백은 컨퍼런스의 타이틀만 간결하게 노출하고, 가벼운 천 소재를 활용해 사용성을 높였습니다.



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Space Experience​​​​​​​


Under the overarching concept of 'NHN Cloud Space,' applications for both online and offline environments were designed to deliver a consistent user experience. Metal materials were employed for the main info desk, and graphics representing various planets were integrated into conference merchandise to evoke a cosmic ambiance. Online media, such as websites, DID, and PPT templates, featured motion effects added to circular graphics, to deliver an impression of a dynamic conference progressing endlessly.

'NHN Cloud Space'라는 하나의 컨셉에 맞춰 온/오프라인 환경의 다양한 어플리케이션을 디자인해 일관된 경험을 제공했습니다. 우주 공간의 느낌을 연출하기 위해 메탈 소재를 활용해 메인 인포데스트를 구성했고, 다양한 행성을 표현한 그래픽과 타이포를 접목해 컨퍼런스 굿즈를 제작했습니다. 그 외 웹사이트, DID, PPT 템플릿 등 온라인 매체에서는 원형의 그래픽에 모션 효과를 더해, 멈추지 않고 무한히 나아가는 진취적인 컨퍼런스의 이미지를 구축했습니다.​​​​​​​



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conference Conference design visual identity Event Design brand identity graphic design branding Brand Design graphicdesign motion graphics
conference Conference design visual identity Event Design brand identity graphic design branding Brand Design graphicdesign motion graphics
conference Conference design visual identity Event Design brand identity graphic design branding Brand Design graphicdesign motion graphics
conference Conference design visual identity Event Design brand identity graphic design branding Brand Design graphicdesign motion graphics
conference Conference design visual identity Event Design brand identity graphic design branding Brand Design graphicdesign motion graphics
conference Conference design visual identity Event Design brand identity graphic design branding Brand Design graphicdesign motion graphics




NHN Cloud make IT 2023 

PLANNING
Project Managing : NHN Cloud Marketing Communication Part 

BRANDING
Visual Identity Design : NHN BX Team 
Graphic Design : NHN BX Team
Motion Graphic : NHN Multimedia Team






NHN Corp. All Rights Reserved.





NHN Cloud make IT 2023 Conference Branding
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